ENTERTAINMENT
Sports IP Consulting · Sponsorship Sales · Broadcast Partnerships
End-to-end Sports IP Management
Identity Planning · League Operations · Financial Modeling · Risk Assessments · Post-Season Media & Asset Valuations · Scheduling & Fixtures · Team & Stakeholder Management · Production and Vendor Management
IP Valuation · Asset Inventory · Category Segmentation · Pricing Models · End-to-end Sponsorship Sales · Custom Partnership Decks · Media Kits · Contract Management · Deliverables & Invoicing · Activation & Servicing
Brand Philosophy · Visual Identity · Communication Tone · Social Media Content · Campaign Collaterals · Brand Films · In-Venue Branding · PR Strategy · Press Releases · Narratives and Storytelling
Format Design · Salary Caps · Retention Policies · Player Valuation Frameworks · Stage Design · Production · Venue Branding · Live Feed Coordination · Real-Time Bidding Software · Post-Auction Analytics
Historic Deals That Transformed Indian Sports Broadcasting
Two Historic Multi-Property Broadcast Deals
FanZown Entertainment brokered two landmark broadcast partnerships with ZEE—India's #1 Entertainment Network—establishing ZEE Sports as the premier destination for emerging Indian sports. These deals span multiple years, multiple channels, and multiple sports properties, bringing pickleball and regional kabaddi to millions of screens across India.
The first-ever national broadcast deal for professional pickleball in India. FanZown sealed this game-changing partnership, placing India's fastest-growing sport on the country's biggest OTT and entertainment platforms.
A historic 3-year strategic broadcast deal covering three consecutive UPKL seasons. This partnership gives the league national reach in Hindi and English across linear TV and OTT, validating UPKL's ₹238 crore valuation and cementing its status as India's biggest regional kabaddi property.
Premium Sports Leagues & Properties Across India
India's biggest regional kabaddi property
Professional pickleball league
Amateur pickleball league
Tennis Ball Cricket T20 format
Corporate pickleball championship
Premium table tennis property
Regional T20 cricket league
Professional kabaddi property
International kabaddi championship
Professional arm wrestling league
Regional T20 cricket league
Celebrity sports exhibition
Sports IPs we've powered. Brands we've connected. Stories we've written.
Secured Bingo! Tedhe Medhe (ITC) as the prominent sponsor of UPKL — India's biggest UP-centric kabaddi property. Created and executed the 'Apna Bharat, Apna Khel' campaign celebrating UP's kabaddi pride.
Powered Rage.Fan's sports IP partnerships, onboarding Dinesh Karthik as Brand Ambassador and securing Fan Token partnerships with Bangalore Bulls, Jaipur Pink Panthers, and Telugu Titans (Pro Kabaddi League teams).
Managed SmartCricket.com's activation as Official Partner of ICC Cricket World Cup 2019. 10 teams, 45 days, 1 champion campaign featuring Parthiv Patel and BatSense technology.
Connected Eduauraa, India's 3D interactive learning platform, with high-visibility sports IP audiences. Developed the marketing strategy and brand positioning for the platform's sports association.
Provided sports marketing consulting for Spontasy (World Cup 2023 analytics) and SportsSeam (Pro Kabaddi digital platform — 'Providing an Immersive Experience for Sports Fans').
Brokered sports IP sponsorship for Rasaince's Ayurvedic product range, connecting a traditional wellness brand with India's emerging sports audience.
Crafted sports-aligned brand partnerships for Bhima Jewellers' Pavithra Vivaha Bridal Collection — bridging India's premier jewellery brand (since 1925, India + UAE) with sports-passionate audiences.
Driving Sports IP Excellence in India
With over a decade of experience in sports marketing and IP management, Deepa Mallesh leads FanZown Entertainment as Chief Executive Officer. Her expertise spans sports IP consulting, sponsorship monetization, broadcast partnerships, and league operations.
Deepa has been instrumental in brokering landmark deals including the historic 3-year ZEE Sports broadcast partnership for UPKL and the groundbreaking ZEE5 deal for Global Sports Pickleball. Her vision has positioned FanZown as India's premier sports IP consulting firm.
Core Expertise: Sports IP Valuation · Broadcast Rights Negotiation · Sponsorship Sales · League Consulting · Brand Partnerships · Investor Relations
Connect on LinkedIn →Three Stakeholder Pillars of Sports Business
Leagues, Governing Bodies, Teams
Athletes, Coaches, Agents
Sponsors, Data Partners, Agency & Channel Partners
National & Regional Broadcasters, OTT Platforms, Digital Streaming Partners
Analytics, Data Management & Storage
Platforms, Agencies, Consultants
Investors, Team Owners, Celebrities
From Identification to Long-Term Value Creation
Investment Discovery and Opportunity Scanning
Tailored Strategy and Financial Forecasting
Deal Structuring and Legal Framework
Operationalization and Long-Term Value Creation
Comprehensive Frameworks for League & Franchise Success
Ready to unlock the full potential of your sports IP?