SMART CRICKET.COM × ICC CRICKET WORLD CUP 2019

Challenge: SmartCricket.com, a sports technology company with the innovative BatSense product, sought to leverage the massive global platform of ICC Cricket World Cup 2019 to establish brand credibility and reach cricket's biggest audience.

Solution: FanZown Entertainment secured Official Partner status for SmartCricket.com with ICC Cricket World Cup 2019 and developed a comprehensive activation strategy featuring national cricketer Parthiv Patel as brand ambassador.

Campaign Narrative

We built the campaign around the tournament's compelling storyline: 10 Teams, 45 Days, 1 Champion. This narrative perfectly aligned SmartCricket's mission of data-driven performance enhancement with the World Cup's quest for cricket supremacy.

• Official Partnership: Secured ICC CWC 2019 Official Partner designation
• Celebrity Endorsement: Onboarded Parthiv Patel as brand ambassador
• BatSense Technology Showcase: Demonstrated product capabilities throughout the tournament
• Global Campaign: Multi-channel activation across digital, social, and traditional media

Impact Delivered

Key Deliverables

✅ ICC Official Partner rights negotiation and activation
✅ Celebrity ambassador identification and contracting (Parthiv Patel)
✅ Campaign conceptualization: "10 Teams, 45 Days, 1 Champion"
✅ BatSense product integration and demo strategy
✅ Multi-channel marketing campaign execution
✅ Partnership servicing and stakeholder management

Legacy Impact

The partnership established SmartCricket.com as a credible player in cricket technology during the sport's biggest global event, delivering unparalleled brand visibility and market positioning.