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EDUAURAA — Ed-Tech Platform

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Challenge: Eduauraa, India's innovative 3D interactive learning platform, needed to connect with high-visibility sports IP audiences to expand brand awareness beyond traditional education marketing channels.

Solution: FanZown Entertainment developed Eduauraa's sports association strategy, connecting the ed-tech brand with emerging sports leagues to reach aspirational student-athlete demographics.

Strategic Positioning

We identified the intersection of education and sports as a powerful brand positioning opportunity. Student-athletes and sports-passionate families represented Eduauraa's ideal target demographic, allowing the brand to showcase its 3D Interactive Video Lectures, Best Teachers from Top Schools, E-Books, Tests & Past Papers to an engaged, aspirational audience.

Impact Delivered

Sports Audience

Reached millions of student-athletes and families through sports IP partnerships

Brand Visibility

Multi-touchpoint exposure across emerging sports leagues

Digital Strategy

Comprehensive digital marketing and social media activation

Key Deliverables

✅ Sports IP partnership strategy development
✅ Target audience analysis and segmentation
✅ Brand positioning for sports audience
✅ Digital marketing campaign execution
✅ Social media content strategy
✅ Partnership servicing and optimization