Challenge: Eduauraa, India's innovative 3D interactive learning platform, needed to connect with high-visibility sports IP audiences to expand brand awareness beyond traditional education marketing channels.
Solution: FanZown Entertainment developed Eduauraa's sports association strategy, connecting the ed-tech brand with emerging sports leagues to reach aspirational student-athlete demographics.
Strategic Positioning
We identified the intersection of education and sports as a powerful brand positioning opportunity. Student-athletes and sports-passionate families represented Eduauraa's ideal target demographic, allowing the brand to showcase its 3D Interactive Video Lectures, Best Teachers from Top Schools, E-Books, Tests & Past Papers to an engaged, aspirational audience.