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SPONTASY + SPORTSSEAM

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Challenge: Two innovative sports technology platforms—Spontasy (World Cup 2023 analytics) and SportsSeam (Pro Kabaddi digital engagement)—needed strategic sports marketing consulting to amplify their product offerings and establish market presence.

Solution: FanZown Entertainment provided comprehensive sports marketing consulting, helping both platforms optimize their go-to-market strategies, content positioning, and fan engagement models.

Dual Platform Strategy

Spontasy: Positioned as the premier analytics platform for ICC Cricket World Cup 2023, we developed their content strategy and fan engagement model to deliver real-time match analysis and predictive insights.

SportsSeam: Branded as "Providing an Immersive Experience for Sports Fans," we architected their Pro Kabaddi League digital activation strategy, connecting fans with real-time stats, player profiles, and interactive content.

Impact Delivered

World Cup 2023

Spontasy analytics platform activation

Pro Kabaddi

SportsSeam digital fan experience platform

Fan Experience

Enhanced engagement through data and interactivity

Key Deliverables

✅ Sports tech go-to-market strategy
✅ Content positioning and messaging
✅ Fan engagement model development
✅ League partnership consulting
✅ Product feature optimization based on fan behavior
✅ Digital activation and social media strategy