RASAINCE — Ayurvedic Brand

Challenge: Rasaince, an authentic Ayurvedic wellness brand (Ayurythm.com), needed to connect traditional wellness positioning with India's modern, sports-passionate, health-conscious demographic.

Solution: FanZown Entertainment brokered innovative sports IP sponsorship opportunities that positioned Rasaince's Ayurvedic face creams and Swarna Snana Choornaam products within the health, fitness, and wellness narrative of emerging sports leagues.

Brand Positioning Strategy

We identified the natural synergy between Ayurvedic wellness and athlete performance, positioning Rasaince as the authentic, traditional wellness choice for India's sports community. The strategy connected ancient Ayurvedic wisdom with modern athletic pursuits, creating a compelling brand narrative.

Impact Delivered

Key Deliverables

✅ Sports IP sponsorship identification and negotiation
✅ Brand positioning strategy (Ayurveda meets Athletics)
✅ Sponsorship activation and visibility planning
✅ Content strategy connecting wellness with sports performance
✅ Digital marketing and social media campaigns
✅ Athlete endorsement opportunities exploration