RAGE.FAN — Fan Token Platform

Challenge: Rage.Fan, a pioneering fan token and engagement platform, needed to establish credibility and visibility in India's competitive sports tech ecosystem by partnering with premium sports IPs.

Solution: FanZown Entertainment architected Rage.Fan's entry strategy into Indian sports, securing partnerships with three Pro Kabaddi League (PKL) franchises and onboarding celebrity cricketer Dinesh Karthik as Brand Ambassador.

Strategic Approach

We identified Pro Kabaddi League as the ideal platform given its massive fan base, digital-first audience, and alignment with Rage.Fan's fan engagement model. Our three-pronged strategy included:

• Team Partnerships: Secured Fan Token deals with Bangalore Bulls, Jaipur Pink Panthers, and Telugu Titans
• Celebrity Endorsement: Brought Dinesh Karthik on board as Brand Ambassador to drive credibility
• Fan Engagement Architecture: Designed token utility models specific to each franchise's fan base

Impact Delivered

Key Deliverables

✅ Sports IP partnership strategy and deal negotiation
✅ Celebrity Brand Ambassador identification and onboarding
✅ Fan token utility model design for each franchise
✅ Partnership announcement and PR management
✅ Launch event planning and execution
✅ Ongoing stakeholder relationship management

Innovation Highlights

This partnership represented India's first large-scale fan token integration with professional sports leagues, establishing Rage.Fan as a category leader in sports fan engagement tech.